Content Marketing Strategies That Actually Work

With Legacy Media, content marketing is like telling a story. Imagine you're telling a friend about something cool you discovered. If you make it fun, interesting, and helpful, your friend is more likely to listen and remember. That’s what content marketing is all about—sharing valuable information with people in a way that grabs their attention and keeps them coming back for more.  

Know Your Audience

  Before you start creating content, it's important to know who you're talking to. Who is your audience? What do they like? What problems do they need help solving?   Imagine you’re writing a story for kids who love adventure books. You wouldn’t tell them a boring story about homework, right? The same goes for content marketing. If you know what your audience cares about, you can create content that speaks to them directly.   Tip: Create a “buyer persona.” This is like a character profile that describes your ideal customer. Give them a name, age, job, hobbies, and problems they face. Then, tailor your content to fit this character.    

Create High-Quality Content

  Quality is key when it comes to content marketing. High-quality content is not only well-written but also provides value to the reader. This means it should be informative, entertaining, or both.   Think about what your audience wants to know. Do they need tips on how to do something? Are they looking for solutions to a problem? Answer these questions with your content.   Tip: Use clear and simple language. Avoid big words and complex sentences. Remember, your goal is to make your content easy to understand and enjoyable to read.    

Use a Variety of Content Types

  Content doesn’t just have to be words on a page. There are many different types of content you can create, such as videos, infographics, podcasts, and social media posts.   Different people prefer different types of content, so mixing it up can help you reach a wider audience. For example, someone might prefer watching a short video instead of reading a long article.   Tip: Experiment with different content types to see what works best for your audience. You might discover that your audience loves watching how-to videos or sharing funny memes.  

Optimize for Search Engines (SEO)

  SEO, or Search Engine Optimization, is about making your content easy for search engines like Google to find. The better your content is optimized, the higher it will rank in search results, and the more people will see it.   To optimize your content, use keywords that your audience is likely to search for. These are the words and phrases that describe what your content is about.   Tip: Use tools like Google Keyword Planner to find out which keywords are popular. Include these keywords naturally in your content, especially in the title, headings, and first few paragraphs.  

Promote Your Content

  Creating great content is only half the battle. You also need to make sure people see it. This is where content promotion comes in.   Share your content on social media platforms like Facebook, Instagram, and Twitter. You can also use email marketing to send your content directly to people who have subscribed to your newsletter.   Tip: Collaborate with other creators or influencers in your niche. They can help promote your content to their audience, giving you more exposure.    

Measure and Improve

  After you’ve created and promoted your content, it’s important to see how it’s performing. Are people reading it, sharing it, and engaging with it?   Use tools like Google Analytics to track your content’s performance. Look at metrics like page views, time spent on page, and social shares. If something isn’t working, don’t be afraid to tweak your strategy.   Tip: Regularly update your content to keep it fresh and relevant. Even small changes can make a big difference in how well your content performs. With Legacy Media,  your digital marketing company in Staunton, content marketing is all about creating and sharing valuable content that resonates with your audience. By knowing your audience, creating high-quality content, using different content types, optimizing for search engines, promoting your content, and measuring your success, you can create content marketing strategies that really work.